Underneath this new licensing settlement, Common Songs Team and Mdundo.com will strengthen Mdundo’s songs providing for admirers by furnishing them entry to the world’s most extensive audio catalog, as effectively as even further raising Common Songs Africa’s (UMA’s) get to inside of the African marketplace in line with Mdundo’s ambitions for fast current market development throughout the continent.
Mdundo CEO, Martin Møller Nielsen points out, “Our concentrate is to offer a related provider to the hundreds of hundreds of thousands of possible customers in Africa that are finding on the net. In new yrs, Mdundo.com has noted explosive growth, from 5 million month-to-month consumers in June 2020 to an expected 19-20 million regular monthly lively buyers in June 2022 and a +225% development in revenue for the calendar year ending June 2022. As the major tunes firm globally, we are very happy to operate with Common Audio in just Africa in the direction of our eyesight of offering Africa with an easy and legal solution to accessing songs that matches the regional customers”.
Mdundo’s expansion has generally been accomplished in Nigeria, with additional development in Tanzania, Kenya and Ghana. The audio support has generally been focusing on securing new music rights for local African catalog and has in the previous 12 months introduced partnerships with leading telecommunication providers, Vodacom Tanzania, MTN Nigeria and Airtel Nigeria.
Over the earlier 10 years, UMA has expanded and developed its arrive at on the continent and has two proven regional headquarters services in Africa – in Johannesburg, South Africa and Abidjan, Côte D’Ivoire – with further places of work in Nigeria, Senegal, Cameroon, Kenya, and Morocco. UMG has also launched a series of labels dedicated to supporting the continent’s loaded abilities, including Def Jam Africa, Blue Be aware Africa and Motown Gospel Africa. UMG is fully commited to serving to make out the continent’s full new music ecosystem, assisting artists triumph domestically and regionally, while also introducing African songs tradition and material to new audiences about the environment.
Ulrik Cahn, UMG’s Executive Vice President for Africa, the Middle East and Asia (AMEA) region stated, “Martin and his staff have designed an amazing platform for African artists, and we search ahead to performing alongside one another to increase the footprint for our African and global expertise in the continent.”
Sipho Dlamini, CEO of Universal Music South Africa & Sub-Saharan Africa said, “We welcome Mdundo as a husband or wife, and are energized for far more enthusiasts across Africa to have larger obtain to some of Africa’s most exciting musical talent, as properly as UMG’s unmatched catalog of international artists.”
About Mdundo.com A/S:
Mdundo is a top new music company for Africa with millions of persons streaming and downloading music from our app and web-site each individual thirty day period. We purpose to present Africa’s tens of millions of online consumers with effortless obtain to music whilst contributing framework, legality, and earnings to the sector. The business is publicly detailed at Nasdaq 1st North Progress Current market in Copenhagen. Additional data: https://mdundo.com/
About Common New music Group:
At Universal Music Team, we exist to shape lifestyle via the power of artistry. UMG is the world leader in tunes-centered leisure, with a broad array of firms engaged in recorded music, audio publishing, merchandising and audio-visible information. Featuring the most complete catalogue of recordings and music throughout every musical genre, UMG identifies and develops artists and generates and distributes the most critically acclaimed and commercially successful songs in the globe. Dedicated to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business enterprise versions in purchase to broaden inventive and commercial alternatives for our artists and develop new activities for lovers. For much more info on Universal Audio Team stop by www.universalmusic.com
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